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March 2014 Vol . 48 , No . 2
features
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SPECIAL REPORT
Social media p20
Hotel companies still face tough questions about their social outreach , from how to determine return on investment to when to join a new social network . HOTELS gathered a roundtable of leaders from a global mix of brands to find some answers about social media strategies .
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Creating Hospitality AFFINITY Premium Porcelain |
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F & B
Tabletop – Coffee and tea p34
A number of trends are brewing in the world of coffee and tea service , from branded coffee cups — for both dine-in and to-go needs — to historically inspired food presentation pieces for afternoon tea and smart tricks for care and maintenance .
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THE INTERVIEW
Federico González
Tejera p40
The CEO of troubled NH Hoteles is taking the term “ redefinition ” to a new level as he works to implement a new strategy and address challenges such as overexposure in Spain , inconsistencies with brands and assets as well as excessive lease contracts .
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Attention ! New Series
Affinity – 70 attractive porcelain pieces that will win you over with their design and functionality .
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