POP-UP Just a few weeks before the
SHOP busy holiday season at Four Seasons Resorts Lanai , Hawaii , the hotel decided to transform a garden event space into a pop-up luxury boutique . Working with retail management firm Seaside Luxe , Four Seasons Lanai created Adore , which was constructed in just a couple days . Although the concept initially was slated to be open just two weeks , Four Seasons Resorts |
Lanai General Manager Tom Roelens says the boutique has been so successful it may remain in operation for up to six months .
The 1,000-sq-ft ( 93-sq-m ) Adore offers designer brands such as Michael Kors and Badgley Mischka in addition to one-of-a-kind jewelry and other exclusive merchandise . Although Roelens won ’ t share details about the outlet ’ s business performance , he says , “ We set some aggressive goals for it , and we exceeded them .”
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The success of Adore , however , is about more than merchandise , Roelens notes , especially in a resort setting where guests have the time and desire to browse and linger in a store . “ The way it is |
Four Seasons Resorts Lanai opened Adore after just a few weeks of planning and a couple days of construction , but the shop has been so successful its planned run is being extended by several months .
set up is pretty phenomenal ,” Roelens says . “ It has the best ocean and sunset views . It ’ s truly something very eyecatching and exciting , and guests like to hang out there as much as shop .”
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www . hotelsmag . com March 2014 HOTELS 9 |