The bar at Zou Zou ’ s , an Eastern Mediterranean restaurant at Pendry Manhattan West in New York . but whereas Montage has all the luxury trappings , Pendry is a bit scaled back . Consider a guestroom : at a Montage it might be 600 square feet compared to a Pendry at 350 square feet . And while a Montage bathroom would be a five-fixture experience , with a separate shower and bath and a private water closet , a Pendry might contain three fixtures .
“ They play well together and it ’ s enabled us to expand into markets that maybe weren ’ t right for a traditional Montage .” ( The brand can accommodate conversions .) Sagamore Pendry Baltimore is a great example , Fuerstman said . With a smaller footprint , Pendry properties also could be considered an easier fit for an urban landscape .
Pendry also has locations in New York City ( where Montage does not , yet ), as well as Chicago ( which in a previous incarnation was the Hard Rock Chicago ), Washington , D . C ., San Diego , Park City and West Hollywood . Upcoming Pendry hotels include Tampa , Newport Beach , Calif ., and its first international property in Barbados , a deal that was announced in April 2023 .
Fuerstman calls the brand highly successful , but his biggest pride comes from the fact that he conceived it with his son , Michael , one of his four children and whose official title is co-founder & creative director . “ He ’ s done a masterful job ,” Fuerstman said of his son , who has an uncanny resemblance to dad . “ He really has the pulse of that segment of the business .”
In the Pendry customer , the Fuerstmans saw someone who might be aging and was expecting a little more expensive service , but still wanted the energy and vibrancy that these lifestyle hotels provided . “ We find that the Montage customer enjoys the Pendry experience and vice versa ,” Alan Fuerstman said .
Twenty years is a long time for anything , but success for Montage International has come with the right attitude and right work ethic . “ There are no shortcuts ,” Fuerstman said .
With a dozen signed management agreements that are opening between now and the next four years , including a project in Saudi Arabia , you can bet Montage will be around for another 20 years , and beyond . “ We ’ re incredibly excited about what ’ s in front of us .”
Pendry Tampa , in the heart of Riverwalk , is slated to open in 2026 .