PERSPECTIVE
5 Tips for Running
A PROFITABLE HOTEL
Contributed by MELISSA DELBUONO , TRAVEL FUNDERS NETWORK
Running a hotel is never easy . This has never rung truer than in current times , as owners face an onslaught of headwinds from labor distress to interest rate hikes . But there are still ways to turn a buck or two . Here are five tips for running a profitable hotel :
➊ TECH EMBRACE : The sooner you become comfortable adopting new innovations that positively impact the guest and staff experience , the better . Benefits from the guest ’ s perspective range from automated check-in and check-out to self-service kiosks to contactless payment solutions . With an increased number of travelers balancing work and travel , providing these convenient , time-saving amenities could be the deciding factor when considering where to stay . In fact , a recent McKinsey & Company survey revealed that more than one third ( 35 %) of U . S . workers are able to work from anywhere full-time making it that much more critical for hotel owners to create appealing spaces for this new demographic of the “ bleisure ” traveler .
When it comes to optimizing your staff experience , welcoming new technology is just as important . Hotel owners can use data analytics to gain insight into guest behavior and preferences . There are several guest survey software options that make it easy to gain feedback that can be incorporated into improving the guest experience . In addition to the ability to offer personalized onproperty services , your marketing team can leverage feedback to create targeted marketing campaigns .
➋ SUSTAINABLE FOCUS : Travelers are increasingly
58 hotelsmag . com June 2023