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GROUPE GM CELEBRATES THE 45TH ANNIVERSARY OF BIENVENUE , THE FIRST HOTEL AMENITY BRAND AND THE FIRST COLLECTION OF FRENCH COSMETIC PRODUCTS DESIGNED FOR HOTELS .
Since the very beginning , GROUPE GM has been a pioneer within the amenities industry , creating the concept of branded amenities for hotels . Groupe GM ’ s founder Georges Marchand entered the hotel amenity industry after gathering expertise as sales director for a company that specialized in artwork for hotels . But it was another sort of art that caught his attention in his many meetings with hotel managers and suppliers : the art of hospitality . He noticed the importance of the details such as the 15 g solid soap people loved to take home or the matchboxes that were offered as welcome gifts . That ’ s where the idea to offer miniature toiletries came to him . Groupe GM named its very first in-house amenity brand “ Bienvenue ”, French for “ welcome ”, to embody the elegance , style and awareness of the universal art of hospitality . The company remains a family business directed by George ’ s sons and is one of the world ’ s top players in its field , carrying over 40 brands including in-house ones . Working in partnership with leading , internationally renowned brands from the world of cosmetics , fashion , design , and spa since 1972 , the group is proud to serve hospitality clients in more than 80 countries . Groupe GM works hard to stay at the forefront of the guest amenities industry with sustainability as a key focus , with significant efforts being put into ensuring that the ingredients and packaging of Groupe GM ’ s products are sourced responsibly . Their Care About Earth program tackle its environmental impact through three main pillars : the reduction of plastics from fossil fuels in its packaging , the use of responsibly sourced materials in product design and formulas , and the development of innovative large formats such as its patent pending dispenser , Ecofill .