LIZ JAQUEZ vice president of revenue generation , Janko Hospitality , Itasca , Illinois
While most hotels were cutting budgets for digital assets , Janko Hospitality doubled down investing in virtual tours for all of our mid-scale and full-service hotels . Our sales leaders found the virtual tours of event space , and especially the guest rooms , invaluable for closing business with clients who were working from home arranging travel for essential workers .
SALES LEADERS FOUND THE VIRTUAL TOURS OF EVENT SPACE , AND ESPECIALLY THE GUEST ROOMS , INVALUABLE FOR CLOSING BUSINESS WITH CLIENTS WHO WERE WORKING FROM HOME ARRANGING TRAVEL FOR ESSENTIAL WORKERS .
– LIZ JAQUEZ , JANKO HOSPITALITY
JESSICA DAVIDSON senior vice president Digital & Brand Marketing , Wyndham Hotels & Resorts , Parsippany , New Jersey
Driving the most profitable bookings at the lowest cost of distribution is paramount to Wyndham ’ s Owner-First commitment . We launched the Wyndham Hotels & Resorts mobile app in the height of the pandemic when low contact , high impact experiences were sought the most – enabling mobile check in and check out at nearly 6,000 economy and midscale hotels . The app is now our fastest growing channel . We offer flash sales , fast booking , and ensure that our members have all they need to view and manage their accounts .
Speaking of loyalty engagement , Wyndham Rewards – now 92 million members strong – continues to be a powerhouse given its value proposition . We have leaned-in to meaningful member offerings through shopping , gas and complementary accommodation partners , and deployed several member-exclusive offers and the lowest available member price . All of these efforts are designed to drive guest and owner value and we are continuing to invest .
WE HAVE LEANED-IN TO MEANINGFUL MEMBER OFFERINGS THROUGH SHOPPING , GAS AND COMPLEMENTARY ACCOMMODATION PARTNERS , AND DEPLOYED SEVERAL MEMBER-EXCLUSIVE OFFERS AND THE LOWEST AVAILABLE MEMBER PRICE .
– JESSICA DAVIDSON , WYNDHAM HOTELS & RESORTS
MERCEDES BLANCO vice president of strategic partnerships , The Hotels Network , Miami
Over the past months , it has become clear that building a strong direct channel is critical to a thriving hotel . When it comes to optimization tactics to drive revenue , I ’ ve seen extremely strong results from encouraging hotels to adopt a two-step approach . Firstly , using benchmarking insights to identify where the opportunities lie
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