SALES & MARKETING
DRIVING REVENUE
during the pandemic
HOTELS CALLS ON HSMAI ’ S EXTRAORDINARY MINDS TO OFFER SOME OF THEIR BEST IDEAS DEVISED DURING THE PANDEMIC TO DRIVE REVENUE AND PROFITABILITY .
by JEFF WEINSTEIN , EDITOR IN CHIEF
Creativity shines and rises to the top during the most challenging moments – like a never beforeexperienced global pandemic . For instance , the pandemic has played havoc with the sale , marketing and revenue managers , who had to learn to interpret data in new ways and then devise best practices to drive revenue and profitability .
One organization that helps the best and brightest in these disciplines to innovate is The Hospitality Sales and Marketing Association International ( HSMAI ). Founded in 1927 , the association , with some 5,000 members worldwide and 40 chapters in the Americas , provides tools , insights and expertise to fuel sales , inspire marketing , and optimize revenue .
Each year , HSMAI also recognizes Top 25 Extraordinary Minds who have shared innovative ideas and more recently overcame some of the obstacles the last two years have brought .
HOTELS called on the HSMAI to get input from the 2021 Top 25 , asking them about their most creative sales , marketing or revenue optimization tactics employed to drive revenue during the pandemic . Here is what they had to say :
88 hotelsmag . com June 2022