JUNE 2022
Vol . 56 , No . 4
DEPARTMENTS
7 EDITOR ’ S DIARY Voices that resonate
88 SALES & MARKETING Driving revenue during a pandemic
93 PRODUCTS
DESIGN
ZIGGY ROCKS THE SUNSET STRIP
A former 1950s motel , Hotel Ziggy in West Hollywood , California , celebrates musicians and creates a vibe that is gritty and raucous . Designed by UK-based Dawson Design Associates for owner Pebblebrook Hotel Trust , Ziggy ’ s intent is to bring back the riffraff to a neighborhood everyone else is trying to polish .
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95 SUPPLY LINE
96 LAGNIAPPE Atlantis President , MD Audrey Oswell
ABOUT THE COVER
Developed by Bethesda , Maryland-based Pebblebrook Hotel Trust , Hotel Ziggy is the eighth property in the REIT ’ s Unofficial Z Collection and stays true to the idiosyncratic brand ’ s values of rebellion and activism . Seattle and Brighton , UK-based Dawson Design Associates conceived interiors intended to spark conversations through the question , “ Who really owns the music ?”
F & B
REPOSITIONING STATEMENTS
Here are three case studies about hotel restaurants that have successfully transformed their spaces to better match evolving customer needs and drive profitability . It starts with finding a designer who fits the property ’ s vision .
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TECHNOLOGY
EVOLUTION OF THE GUEST APP
While becoming somewhat ubiquitous , guest-facing apps continue to evolve as hoteliers overcome challenges and identify best practices . One thing is abundantly clear – contactless guest experiences are here to stay .
6 hotelsmag . com June 2022