MARCH TO NEW BEAT
Cloud 7 Aqaba , Jordan ( here and above )
SPECIAL REPORT
KNIPPENBERG , KERTEN HOSPITALITY
MARCH TO NEW BEAT
LEADING WITH ESG AS ITS GUIDING PRINCIPLE , THIS MODERN-DAY , MIXED- USE CONCEPT IS GAINING TRACTION WITH DEVELOPERS THINKING MORE ABOUT THE LONG HAUL .
by JEFF WEINSTEIN , EDITOR IN CHIEF
What a year it has been so far for Kerten Hospitality , gathering momentum as a luxury and lifestyle hospitality company with just two hotels open and a very forward-looking view of what a hospitality company should look and act like to set itself apart and appeal to next-gen travelers . With great timing and a lot of fortitude , it is executing on multiple deals , opening more properties and proving bottom line performance that for tireless CEO Marloes Knippenberg should lead to even more opportunities .
Dublin , Ireland-based , but with more initial developments in the Middle East , Kerten Hospitality creates sustainable , high-end , mixed-use spaces – big or small , new or converted – with a mix of more traditional short-term hotel products , residences and a hybrid coworking component ( never a classic meeting floor that has low occupancy and just sits there as an add on product ) to help extend seasonality in sometimes seasonal markets .
In full , Kerten has 11 brands , ranging from hotels and residences to stand-alone
56 hotelsmag . com June 2022