SPECIAL REPORT
UK-based hybrid
READY TO GO DANCING
Stephen McCall likens U . K . - based hybrid extendedstay player edyn to a newly refined woman from Victorian times , who sweeps down a staircase in a new ball gown ready to meet her suitors .
The group , owned by Canada ’ s Brookfield Asset Management and led by CEO McCall , operates an extensive range of properties across the U . K . and Europe , including its lifestyle brand Locke , and Cove , which offers serviced apartments for the modern traveler . It also has a traditional corporate apartment brand called SACO ( Serviced Apartment Co .). Together , alongside an extensive network of partners around the world , edyn has created a global ecosystem consisting of more than 80,000 sites in 260 locations .
And while the hotel world derailed over the past two years , edyn ’ s portfolio traded “ exceptionally well ” and this year expects to exceed 2019 performance because its evolving strategy affords it a steady base of longer stays at more sustainable rates , combined with transient rates that compete with those seen pre-pandemic .
With that as a backdrop , edyn ’ s sights are firmly set on expansion into Europe this year – especially
44 hotelsmag . com June 2022