ON THE WEB HOTELSMAG . COM
THE TALK
IT ’ S ABOUT THE TALENT
https :// hotelsm . ag / keepculture
Small or independent companies are often innovators in the boutique or wellness space . But when those smaller players are snapped up by larger companies , one of the biggest losers in the transaction is often the talent that created the innovations in the first place , writes HOTELS blogger Mark Grenoble . What happens far too often is that the acquired company becomes a commodity rather than an innovator . It ’ s critical to replicate the culture that succeeded in the first place .
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THE NEWS
CHRIS NORTON TALKS EQUINOX
https :// hotelsm . ag / nortonequinox The luxury lifestyle space is about to be disrupted by Equinox Hotels , a fitness- and human-performance-focused product that has not been seen before when the first hotel in New York City on June 18 . HOTELS spoke with CEO Chris Norton , who was hired in 2016 from Four Seasons Hotels and Resorts to lead the development process , about what makes it special and where the brand wants to go .
THE GOSTELOW REPORT
ACCOR ’ S LUXURY ROADMAP
https :// hotelsm . ag / cahillaccor Deputy CEO of Accor Chris Cahill joined the company in 2016 to oversee the strategic direction and global operations of eight upper-upscale and luxury brands . Less than three years later , his portfolio has ballooned to about 650 properties . The key to success in the luxury arena for Accor has been establishing a firm brand DNA . “ Once brand character , traits and personality have been defined , the real work starts by translating these platforms so that brand promises will be brought to life ,” he says .
4 hotelsmag . com June 2019