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Eaton House reception at Eaton Workshop , Washington , D . C .
The Hoxton
has been in the co-working business since it first opened in 2006 ; locals , travelers and neighbors have long used our lobbies to get work done and meet up with friends . We just never charged for it .”
Those are the words of Ennismore ’ s Sharan Pasricha , who is growing the Hoxton brand beyond London and into top U . S . markets such as Los Angeles , Chicago and Brooklyn , New York .
In his London Southwark property and in his new Chicago hotel , floors are dedicated to membership-based co-working spaces . The way Pasricha sees it , 200 hotel rooms are enough , and if that leaves space to create co-working options he is all in .
Hoxton is just one lifestyle brand taking the leap into co-working spaces inside hotels . Mama Shelter ’ s Mama Works , Eaton Workshop ’ s Eaton House and others are tucking in co-working . At press time , Accor announced that by 2022 it would create 1,200 Wojo-branded coworking spaces , predominantly inside its hotels .
Pasricha is still finalizing details on pricing and membership for spaces that are set to open this summer . “ With the launch of our dedicated co-working spaces inside our new hotels in Chicago and London , we ’ re offering an elevated lobby experience and new unique spaces for freelancers , small businesses and creative ,” he says . “ Ennismore Design Studio will bring the open house sensibility that The Hoxton is known for into this new venture .”
Eaton Workshop founder Katherine Lo offers more specifics about her Creator ’ s
Room co-working spaces that are inspired by a vision to aid causes . Membership has three levels , at these monthly costs : Nomad ( hot desks ) for US $ 400 ; Pioneer ( dedicated desk ) at US $ 800 ; and Collective ( private office ) at US $ 1,800 for two people , US $ 3,000 for four and US $ 4,500 for six . The D . C . property has space for up to 452 members .
“ My vision for Eaton House is to build a private workspace that is built on the progressive values of creating a better and more just world for all ,” Lo explains . “ Eaton House will offer the optimal setting for socially conscious leaders and groups across environmentalism , design , tech , nonprofits , activism and the arts to maximize their aspirations .”
Eaton House will go as far as to offer special support to grassroots projects and
26 hotelsmag . com June 2019