FEATURES
JUNE 2018
Vol . 52 , No . 5
49
Our June HOT issue is not so much about what ’ s happened , but what ’ s to come . We offer you forward-looking observations and analysis on topics ranging from deals and design to sales and marketing , technology and F & B , as well as the latest trends in sustainability and wellness .
SALES AND MARKETING 14
DEALS 24
Call it a response to the Airbnb phenomenon or just an inevitable progression , but the lobby is more than ever becoming a space that both entertains and educates . And speaking of Airbnb , the company ’ s getting wiser around how it can tap into the hotel sphere — now it ’ s giving select properties the chance to advertise directly on its site . Call it a foray into the world of OTAs .
As more Chinese companies head for the exits of their international investments , other countries are filling in the gap . Hotels continue to redefine their public spaces : Think bigger , more diverse and more community- and service-driven . Guest rooms , in the meantime , are getting small . Seriously small .
SUSTAINABILITY
Hotels know that minimizing waste isn ’ t just a moral imperative to “ save the planet ” — it ’ s an economic one , too . And they ’ re mining returns from compost , gray water , reusable bottles and beyond .
51
F & B 30
Today ’ s bartenders — excuse us , mixologists — aren ’ t just squirting some soda into a glass and twisting a lime over your drink . They ’ re using unusual ingredients , unexpected flavors and even omitting the alcohol . And from bowls to buffets , chefs are finding inventive ways to go beyond the everyday for guests with high expectations .
TECHNOLOGY
45
Facebook ’ s credibility , data management , Blockchain , data security . Industry experts analyse the missed opportunities for hotel companies around these topics as well as overlooked nuances and opportunities in the coming year .
WELLNESS
As plant-based foods make themselves comfortable ( and delicious ) on hotel menus , more venues are experimenting with vegan and vegetarian offerings . And yoga shows no signs of going anywhere .
June 2018 hotelsmag . com 1