Cloud teChnology While hotels continue to embrace cloud technology , many applications are simply retrofitted for cloud technology instead of being built from the ground up to
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use the full capabilities of the cloud . By using products not built for the cloud , data from each application can only be used within that program and aren ’ t shared across other hotel systems .
“ In the next year , more hotels will use newer cloud technology that allows them to
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unify the siloed applications ,” says Aaron Shepherd , CEO and founder of Above Property . He is also a member of HTNG ’ s Lightweight Messaging and Above Cloud workgroups , which focus on cloud technology .
Shepherd says that by creating an integrated system of multiple applications and vendors using cloud technology
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, hotels can deliver a customized experience for each guest . If a frequent guest logs on to the website , for instance , an integrated cloud system can pull information from the CRM using real time information to display a personalized offer on the booking engine . “ Older systems only update price and availability |
information once a day , but when you have an integrated cloud system , price information is updated in real time ,” Shepherd says . “ If a group sale happens on property , the booking engine can immediately be updated to reflect price changes . Without cloud integration , you could be underselling your property for an entire day .” |
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52 hotelsmag . com June 2016 |