HotelsMag June 2016 | Page 56

teChnology

teChnology

Wearables

ultra-high speed internet

Basic wireless Internet doesn ’ t have the bandwidth to handle the needs of most business guests these days along with guests wanting to stream their own content . Upgrading wireless networks and infrastructure is a trend expected to continue over the next year .
Four Seasons Hotels & Resorts recently upgraded many of its hotel systems . That included improvements to wireless access points , network infrastructure and bandwidth to deliver faster , seamless Internet connection across an unlimited number of devices . “ Last year we launched a global Wi-Fi upgrade to improve speed , ease of use and multiple device connectivity across all of our properties , allowing guests to browse the Internet , post on social media , email and text , all with simple , one-touch service ,” says Scott Taber , senior vice president of rooms at Four Seasons .
Hotels that do not invest in upgraded infrastructure will soon not be able to provide both the guest-facing and business-process technology needed for a competitive guest experience .
Wearables take the concept of using mobile apps to control an experience to another level . At the Hard Rock Hotel in Ibiza , guests use their Smart Very Important Bracelets ( VIB ) to access their room and hotel amenities as well as charge purchases to their room . “ Our guests are able to make use of their care-free vacation without worrying about their wallet or room key ,” says Albert Español , the hotel ’ s brand marketing manager . “ At the same time , by offering multiple services in one small and simple solution , the bracelets helped enhance each guest ’ s stay .”

Cloud teChnology

While hotels continue to embrace cloud technology , many applications are simply retrofitted for cloud technology instead of being built from the ground up to
use the full capabilities of the cloud . By using products not built for the cloud , data from each application can only be used within that program and aren ’ t shared across other hotel systems .
“ In the next year , more hotels will use newer cloud technology that allows them to
unify the siloed applications ,” says Aaron Shepherd , CEO and founder of Above Property . He is also a member of HTNG ’ s Lightweight Messaging and Above Cloud workgroups , which focus on cloud technology .
Shepherd says that by creating an integrated system of multiple applications and vendors using cloud technology
, hotels can deliver a customized experience for each guest . If a frequent guest logs on to the website , for instance , an integrated cloud system can pull information from the CRM using real time information to display a personalized offer on the booking engine . “ Older systems only update price and availability
information once a day , but when you have an integrated cloud system , price information is updated in real time ,” Shepherd says . “ If a group sale happens on property , the booking engine can immediately be updated to reflect price changes . Without cloud integration , you could be underselling your property for an entire day .”
52 hotelsmag . com June 2016