Mobile Mindfulness
The card was offered in 11 Morgans properties in the U . S ., Turkey and the U . K . “ People love discovery in hotels , and this is a form of wellness discovery , so we ’ ve gotten some great comments from guests ,” says Jessica Luzzi , vice president of brand partnerships and special projects at Morgans Hotel Group . “ The millennial traveler is more interested in a design hotel , so this is a great way to connect with them .” seeing Red in bRussels
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Mobile Mindfulness
By BarBara Bohn , managing editor
The partnership between Morgans Hotel Group and the founder of Mindfulness Everywhere comes into play during a key moment : when the guest walks through the door to the hotel room .
“ Whether you ’ re excited because you ’ re in a city where you ’ ll spend your holiday , or you ’ re tired because you ’ re there for work ,” Rohan Gunatillake says , his Cards for Mindfulness can ease the transition .
As part of a wellness promotion in April , Morgans took the idea of guest well-being from the spa to the hotel room , where
guests found a card offering three brief meditation practices : “ Hot spots ,” to help relax ; “ Grateful arrival ,” to acknowledge a safe trip ; and “ Hello mind ,” to name emotions interfering with rest . The partnership came about because a Morgans marketing employee was a fan of Buddhify , an app offering guided meditations voiced by Gunatillake and developed by his company . Along with the cards , 10 Buddhify tracks are offered for download through Morgans ’ website .
With wellbeing often viewed as something that happens in a spa , “ adding something about mindfulness was very progressive on Morgans ’ part ,” Gunatillake says .
The card was offered in 11 Morgans properties in the U . S ., Turkey and the U . K . “ People love discovery in hotels , and this is a form of wellness discovery , so we ’ ve gotten some great comments from guests ,” says Jessica Luzzi , vice president of brand partnerships and special projects at Morgans Hotel Group . “ The millennial traveler is more interested in a design hotel , so this is a great way to connect with them .” seeing Red in bRussels
The planned acquisition of Carlson Rezidor Hotel Group by China ' s HNA Group didn ' t slow down the U . S . hotelier ' s planned opening of its Radisson Red brand , which debuted in April in Brussels ' European Quarter . The upscale select-service brand touts its “ ageless millennial mindset ” – think graphic design strokes and a tech-savvy sensibility . Guests of the 149-room hotel are checked in by a tablet-toting “ Red creative ” ( all were hired via social media ) in the art gallery – er , lobby . And most interactions , from unlocking guestroom doors to ordering drinks from the bar and extra pillows from housekeeping , are done via app .
Openings in Minneapolis , Minnesota , where Carlson is based , and Campinas , Brazil , are scheduled for this year , and nine hotels are in the pipeline , including in China , Indonesia , Scotland and Saudi Arabia . — BB
Colorful , artistic spaces are a hallmark for Red .
16 hotelsmag . com June 2016