HotelsMag June 2013 | Page 5

Edouard 7 Hotel , Paris , France
JUNE 2013 VOL . 47 , NO . 5
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Every year the editors at HOTELS scour our sources in an attempt to identify the latest and greatest of what ’ s hot . This special section spotlights the industry ’ s hottest people and trends , ranging from garden-toglass cocktails to measuring social media clout .
Standards
DON ’ T HAVE TO MEAN STANDARDIZATION
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THE PIPELINE
Africa p54
After so many missteps , what could make this the real turning point for Africa as a hotel target ? Improving infrastructure and government support for development could spur dramatic hotel industry growth , but that growth will also be strategic and carefully managed to be risk-averse .
Worldhotel Grand Juna Wuxi , China
This is our philosophy and for over 40 years , we ’ ve improved results for some of the world ’ s most unique and upscale hotels while giving owners what they really want . Freedom to run their hotels .
We offer customized distribution global sales and marketing support and commercial services that deliver the highest return on investment . And with our Soft Franchise model , hotel owners get a 360 ° solution without the standardization and costs of classic franchise models .
To learn more visit : worldhotels . com / welcome-to-world-hotels or email becomeamember @ worldhotels . com