In 2024, Hampton by Hilton unveiled its Waffle Bosses program, a trio of breakfast hosts that were recognized for their skills in creating innovative recipes for Hampton’ s signature and seasonal waffle flavors.
F & B
MORNING MEAL
REWIRING THE HOTEL BREAKFAST.
By TATIANA VALENZUELA
A
hotel breakfast experience is like a first date: A good one or not so good one leaves an indelible mark on the rest of the stay. Hoteliers are taking the breakfast business more seriously than ever. HOTELS spoke with a few of them to get down into the nitty gritty of the most important meal of the day.
Many guests have become food detectives— they want to know where their meals come from and how they are made. To leverage this appetite, hotels are investing in madein-house or locally sourced, high-quality ingredients as a way to show thoughtfulness and intention. At JW Marriott Reston Station in Northern Virginia, examples include its French toast, accompanied by maple bourbon from a local distillery; oatmeal from the South Carolina-based, artisan-driven Anson Mills; and a rooftop garden where
70 hotelsmag. com July / August 2026