IN PERSON
AT YOUR
SERVICE
Gregor Maximilian Köck is the head concierge of Rosewood Vienna and a Les Clefs d’ Or International award winner.
HE’ S ONLY 27, BUT HE’ LL GET YOU THE TOUGHEST TICKET IN TOWN.
By DAVID EISEN
T he smartphone might be a personal concierge, but it doesn’ t mean the role of hotel concierge has gone away. In fact, it may be more important than ever: As much as the iPhone has revolutionized the way people interact with the world, it still can’ t get you a 7:30 p. m. reservation on a Friday night at the hottest restaurant in town. That’ s where the hotel concierge shows its worth— an invaluable asset on the side of discerning and desirous guests. One of the best also happens to be one of the youngest. Gregor Maximilian Köck is the head concierge of Rosewood Vienna, a position he achieved at the ripe age of 27. Last year, he was recognized by Les Clefs d’ Or International, the professional association of more than
4,000 hotel concierges worldwide, as the Young Concierge of the Year— the first ever Austrian concierge to receive the honor.
He discovered the world and wonder of concierges at just 15 years old during a Les Clefs d’ Or course at the Tourism Schools Bad Gleichenberg in Gleichenberg, Austria, an experience that helped shape his future.
HOTELS Magazine spoke to Köck about how the concierge job has changed( or hasn’ t), what excites luxury guests and how he’ s made some of their wildest dreams come true.
HOTELS: What does a typical day look like for you as a hotel concierge? Gregor Maximilian Köck: The beauty of the job is that there is no classic
62 hotelsmag. com July / August 2026