Love At First Sight

WINNING OVER TRAVELERS DURING PEAK SEASON.

By MIRJA SICKEL, EVP OF DISTRIBUTION, AMADEUS HOSPITALITY

Summer is here and that means it’ s peak travel season. But hotels that thrive don’ t simply rely on seasonal demand; they know how to catch the right eyes, speak to the right desires and stand out from the crowd, no matter the time of year.

Capturing attention and turning curiosity into bookings calls for refined, precise campaigns that reach travelers at exactly the right moment. And just as every booth at the carnival has a different draw, the best approach varies by hotel. What unites them all is the need for a well-chosen mix of channels— diverse enough to attract new guests, engaging enough to keep loyal ones coming back and strategic enough to

34 hotelsmag. com July / August 2026