HotelsMag July/August 2025 | Page 83

Design elements, like the fireplace wall, were prioritized to achieve a“ wow” factor.
The hotel’ s textures and materials echo the transitional farminspired home style from the McKinney area.
achieved with ceiling heights, color variations in materials, furniture styles and scale of the room.
HOTELS: What design elements were prioritized to ensure that the hotel still offers a luxury, full-service feel while being efficient and streamlined in its operations? Woodson: A level of grandness was expected. We achieved this with the fireplace wall and staircase. The official feeling of arrival was not forgotten and the immediate access to the small number of check-in staff promotes immediate streamlined operations without forgoing the“ wow.”
HOTELS: How did you use the design to create a
sense of exclusivity and luxury without the need for traditional high-touch service offerings? Woodson: The mood upon arrival is unexpected. I think most users would walk in and think,“ Oh, this is not what I anticipated,” but in the best way. I don’ t think exclusivity was planned; it’ s more that the rates might be nominally higher for an elevated design experience that lends itself to the user who prioritizes this. It’ s an extra level of comfort for the traveler with limited comps. We were mindful of the surroundings: all new builds, million-dollarplus homes, TPC Craig Ranch Golf Course and elevated F & B adjacent.
HOTELS: How did you decide on materials. What stands out in the lobby, common areas, and guest rooms? Woodson: In the lobby we focused on textures and layers, using tile patterns and metal accents to emphasize unique design features and creating a visually engaging space. The reception desk is wrapped in Italian leather, offering a soft, inviting touch to enhance the guest’ s first impression. Throughout the amenity spaces, white oak flooring is used to provide a residential feel, making the space feel warm and welcoming. In the guestrooms, we continue the theme with textured wallcoverings, pops of color and warm wood tones to create a cohesive and comfortable environment.
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