Mauricio Obregon, director of group sales, Solaz, a Luxury Collection Resort, Los Cabos

German manufacturer Villeroy & Boch offers its Premium Bone Porcelain collection to give wedding tables a classic and elegant look and can be easily decorated with individual decorations such as flowers or guest cards.

GREAT EXPECTATIONS, GREATER CHALLENGES When there are so many wedding destination hotels to choose from, each one needs to find a way to distinguish itself among the high competition.“ One of the main challenges we face is the growing competition in destination weddings, as couples now have access to a wide variety of venues globally through online platforms and social media,” ssaid Mauricio Obregon, director of group sales at Solaz, a Luxury Collection Resort, Los Cabos.“ To address this, we are strengthening our partnerships with wedding planners and travel agents to expand our reach and streamline the booking process.

Hyper-personalization, flexibility in packages and quick response times are also key strategies we’ ve implemented to stay competitive,” he added.

Another challenge is planning windows, which are getting shorter, especially in places like London.“ Because many couples are now organizing their weddings in just a few months, sometimes even weeks in advance, the challenge is to guarantee everything that they ask for will be delivered. You need to make sure that you’ ve got a team very much switched on when it comes to planning and also agile and responsive at the same time,” said Ruocco.

No two love stories are the

Raffaele Ruocco, GM, The Westin London City

same, and weddings are no longer expected to be either. From personalized touches to agile planning, hotels are stepping up with creativity, flexibility and flair to tell each couple’ s unique story— without missing a beat.