COVER STORY
Larry Cuculic was appointed CEO of BWH Hotels in 2021.
AT ATTENTION
BWH HOTELS DRIVES MEMBERSHIP THROUGH DIVERSIFICATION.
By DAVID EISEN
B
WH Hotels would make the Founding Fathers proud. Where most public lodging companies follow a top-down approach, BWH Hotels is a contrast, a non-profit membership organization where hotel owners hold voting rights and the focus isn’ t on growth for the sake of growth, but, to borrow from Thomas Jefferson, life, liberty and the pursuit of a quality hotel product.
Traces of both direct and representative democracy are embedded in BWH Hotels’ composition; indeed, in 2019, its members voted down a proposal to take the company public. BWH employs a board of directors, which consists of seven members, each representing a district, who, in turn, choose governors. Measures are passed by majority votes of varying thresholds depending on the proposal.
40 hotelsmag. com July / August 2025