6. – 10. 2. 2026
JULY / AUGUST 2025
Vol. 59, No. 4
INTO THE CRUCIBLE
SOUNDING OFF
Despite wavering consumer confidence and shifting geopolitics, travel remains strong in most segments. It was just one contention during NYU IHIF, where lodging company CEOs held court on an array of topics impacting the hospitality industry.
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6. – 10. 2. 2026
FRANKFURT / MAIN
A BEAUTIFUL FRIENDSHIP
BIG DEAL ON BRAND PARTNERSHIPS
From Four Seasons and“ The White Lotus” to Hilton and McLaren Racing, hotel brands aligning with brands outside hospitality allows them to extend reach, drive brand awareness and create more meaningful experiences for guests between stays. The formula is working.
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HOSPI- TALITY BREAKS NEW GROUND
Hospitality. Internationality. A unique all-round view of the latest products and trends. Each encounter is an inspiration.
ambiente. messefrankfurt. com / hospitality
July / August 2025 hotelsmag. com 3