SPECIAL REPORT
newly enrolled Marriott Bonvoy members. In the music realm, Marriott Bonvoy was a touring sponsor of Taylor Swift | The Eras Tour in select cities, offering fans the opportunity to attend a show with tickets to over 30 performances. To amplify the sponsorship, the program launched eight sweepstakes, resulting in millions of entries and a chance for members to win premium seats to select shows worldwide.
At Four Seasons, the arrangement with“ The White Lotus” includes exclusive premiere screenings, themed poolside cabanas and pop-up bars and special events at properties worldwide.“ For many Four Seasons guests, especially our pop-culture enthusiasts and travel trendsetters,‘ The White Lotus’ serves as the perfect travel inspiration,” said Marc Speichert, chief commercial officer at Four Seasons.“ After showcasing Maui and then Taormina, we’ re excited to celebrate Koh Samui in the third season of this beloved show.”
ALL ABOUT ALIGNMENT Key for hoteliers is to ensure that partners
TRAVELERS TRUST OUR RECOMMENDATIONS, AND BY PARTNERING WITH BRANDS, WE’ RE EXTENDING OUR TRUST AND ENSURING THEY OFFER THE SAME ELEVATED EXPERIENCES
– ORAL MUIR, VP OF PARTNERSHIPS, EXPERIENCES AND DISTRIBUTION, HILTON reflect positively on their brands. As BWH’ s Park said,“ Brand alignment is everything.” Before entering any partnership, BWH assesses the potential partner’ s customer base, values and reputation to ensure alignment with its own.“ We treat every
IHG Hotels & Resorts is the official sponsor of the US Open. The IHG Rally Room is inspired by the divisive color of a tennis ball: green or yellow?
14 hotelsmag. com July / August 2025