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The Leo Kent Hotel , Tucson , a Tribute Portfolio Hotel , is managed by Remington Hospitality .
be the right fit : If it ’ s a threestar market , he said , it won ’ t be an Autograph Collection , Marriott International ’ s upperupscale soft brand . After that , Remington works with the owner on economics , which will include many criteria , including airlift .
The most important factor in these considerations , said Bill Fortier , SVP of development , Americas for Hilton , is guest demand . The company , he said , works with owners to introduce the kinds of hotels that make sense for their guests , the hotels that will be competing with it and whether there is an appropriate location that ticks the boxes for a Hilton brand .
In some cases , said Fortier , there ’ s already clear demand
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and , perhaps with a newer brand , market needs have been addressed . In other cases , he said , “ We ’ re taking a bet on a growing market because we see opportunity to capitalize on travel demand for years to come .”
WHICH PRODUCT & WHERE ? With hotel operators having portfolios of up to 30-plus brands , a major decision is choosing the right one . Together with its development and owner partners , said Mue , Aqua-
A rendering of a guestroom at a Hyatt Studios , Hyatt ’ s new upper-midscale , extended-stay brand .
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Aston analyzes the market to determine the optimal price point and business mix or market segmentation that the property can support . This includes deciding whether the property should be a threestar or four-star , branded , soft branded or independent hotel , as well as the type of product , such as a traditional hotel , allsuite hotel , condominium hotel or extended stay .
The latest example of Hyatt ’ s “ thoughtful growth ,” said Tierney , is the expansion into the upper-midscale ,
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extended-stay category with Hyatt Studios . The new brand addressed a whitespace for Hyatt , he said , that allows for entering new markets where Hyatt hadn ’ t been previously , especially in secondary and tertiary locales .
On the international front , said Fortier , Hilton will work with owners and developers to address demand with the brand that makes the most sense . If there ’ s a growing business travel segment traveling to a city like Asunción , Paraguay , it makes sense to introduce a focused-service brand close to
Bill Fortier , SVP of development , Americas , Hilton
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Jason Reader , COO , Remington Hospitality |
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July / August 2024 hotelsmag . com 15 |