Groupe GM leads the change in Eco-Innovation to transform the Hotel Amenities landscape
Groupe GM ’ s unwavering commitment to quality , innovation , reliability and sustainability has anchored their position as a trusted partner in the global hospitality industry .
FRENCH CREATORS OF EXCEPTIONAL AMENITIES PRODUCTS
The amenities present in your establishment are a direct reflection of your values and the care you devote to your guests ’ comfort . In this spirit , Groupe GM has been providing hotel amenities around the world for 50 years through an international network of affiliates and exclusive distributors .
Family-owned , Groupe GM operates in over 80 countries , offering a unique portfolio of 40 + brands . Through exclusive licensing agreements with prestigious brands across beauty , fashion , design , and spa industries , Groupe GM combines industrial expertise with renowned partners to deliver unparalleled bespoke amenity solutions , enhancing guest experiences globally .
REDEFINING HOSPITALITY AMENITIES THROUGH SUSTAINABILITY
Since its creation in 2018 , Groupe GM ’ s ‘ Care About Earth ’ program has been at the forefront of sustainable development in hotel amenities . Environmental and social stewardship are key pillars of the group ’ s business strategy . Groupe GM continuously innovates to minimize its environmental footprint , contributing to the planet ’ s sustainability for future generations .
One of the program ’ s core initiatives , eco-design , focuses on minimizing fossil fuel-derived plastics and prioritizes green resources like bio-sourced sugarcane plastic , recycled plastic , and clean formulations that meet stringent European cosmetic regulations , ensuring the safety and traceability of all products .
To illustrate this commitment , this fall , Groupe GM will launch a new hotel line in collaboration with the renowned cosmetic brand Typology , known for its clean formulations and eco-friendly packaging . The new Typology hotel line formulas are vegan , PEG-free and sulfate-free , containing up to 98 % ingredients of natural origin .
The new range features the patented large format dispenser , Ecofill . The 300ml refillable aluminum dispenser uses sealed 8g recyclable plastic pouches that prevent bacterial contamination , ensuring product origin , quality , and traceability . The ‘ Stay Clean ’ system streamlines refilling , boosts operational efficiency for housekeeping , and maintains hygiene and quality standards .
By integrating advanced and sustainable solutions , Groupe GM continues to lead the transformation of the hotel amenities landscape , setting new benchmarks for environmental responsibility and operational excellence .