lackluster Italian spot tucked away in the back of the lobby , with a view of the ocean but lacking appeal to both guests and locals .” However , with support from Marriott ' s F & B leadership and the client ' s vision , Streetsense was given the opportunity to unlock the potential of the space . “ By leveraging unique storytelling , a compelling value proposition , thoughtful design and local culinary delights , the restaurant was transformed ,” he said . In less than a year ’ s time , the restaurant ' s sales increased nearly 2.5 times , with the majority of revenue coming from locals . “ This success forced neighboring luxury and lifestyle chain hotels to follow suit and enhance their own |
F & B offerings to compete ,” Sablayrolles said .
BRANDING ISSUE A hotel brand , by definition , is something where the end-user , the guest , knows what to expect . As Favish told HOTELS , “ Most of the big brands tend to be homogeneous in their F & B offering .” In other cases , the hotel owner decides to wash their hands of F & B and lease the space out to a third party for execution . These trends are shifting as brands key into and identify customer tastes .
“ It ’ s all levels of all brands pursuing this now ,” said Stanghetta . “ What you will see sometimes is some brands not giving the care and the attention to creating something with a
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level of authenticity and trying to mimic what the independents have done so well , which is to be clear about the restaurant ' s identity and bring in partners and / or staff that have vision and commitment to something singular and focused . When it ’ s done more as a typical |
offering but with an overlay of design that looks boutique it ’ s often a resounding failure . So even though a lot of brands are pursuing this they often skip the strategic and collaborative conceptual work required to execute something fresh and
lasting .”
The Beal House coastal design complements a menu full of local ingredients to create a sense of belonging for guests and residents .
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