TECHNOLOGY
CERTAINTY IN AN UNCERTAIN WORLD :
Managing Today ’ s Revenue Strategy
Contributed by KATHLEEN CULLEN , CRME , PTG CONSULTING , SAN FRANCISCO , AND PAST HSMAI REVENUE OPTIMIZATION ADVISORY BOARD CHAIR
What ’ s changed in the past two years ? Everything . And nothing . In terms of handling today ’ s revenue strategy , the elements remain the same . But the impact of those decisions , how we think about them , and the actions we need to take to address each element is completely different from any time in the past .
This article explores some of the changes and provides recommendations to help create a level of certainty in today ’ s uncertain world .
DO MORE WITH LESS IS THE NEW NORM . Operating in a lean environment has taken on a whole new meaning and intensity . The labor market globally is very thin and not projected to improve anytime soon . Good revenue talent has been a long-standing challenge and finding the right individual who knows strategy , technology and can also handle the tactical execution
84 hotelsmag . com July / August 2022