amenities whether they are traveling for business or leisure . Recognizing the needs of both travelers and developers , we launched our urban , upscale boutique brand , Vīb . We already have a Vīb in Antalya , Turkey , and in Bangkok , Thailand , as well as others in the U . S . That brand , along with our boutique brand Aiden , which has locations in France , Austria , U . S . Australia , Italy and South Korea , will continue to be a major focus for us .
With regard to WorldHotels , we recently promoted Ron Pohl to president of WorldHotels . Throughout his tenure with BWH Hotel Group , Ron has made many significant contributions , including increasing the company ’ s presence around the world . In his new role , Ron will be ensuring the
organization ’ s strategic goals are met to include increasing scale , driving exceptional revenue to hoteliers , and enhancing the brand ’ s image . H : How are owners performing today coming out of the deepest recesses of the pandemic ? LC : We ’ re positive about the outlook of both business and leisure travel and we are trending towards prepandemic levels . For example , our weekend occupancy is already on par with 2019 levels , and our midweek occupancy over recent weeks across our Best Western , Best Western Plus and Best Western Premier brands is only slightly behind 2019 levels . Meanwhile , rates are strong and we ’ re expecting the majority of our hotels to have a record-breaking summer in terms of RevPAR . Regions like Canada are
springing to life now , and primary markets , which had been so severely impacted during the pandemic , are trending toward recovery .
H : What is your performance forecast for Best Western ? LC : We are confident that we will have an extremely strong summer season – recent performance and future bookings are consistent with the experts ’ predictions . The industry ’ s reasonable belief is that business travel will eventually return as well – again , we agree .
Our forecast — we have great hoteliers who provide great hotel stays . Because they exceed guest expectations , and build brand loyalty , we predict continued record-setting success — that is our forecast .
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