F & B space at Outpost Canggu in Bali
TRENDING
Summer camp
FOR WANDERING PROFESSIONAL
FLEDGLING OUTPOST BRAND SEES OPPORTUNITY TO MEET NEEDS OF MORE MATURE BAND OF TRAVELING PROFESSIONALS .
by JEFF WEINSTEIN , EDITOR IN CHIEF
So many developers and brand builders are creating concepts for digital nomads and the emerging mobile workforce with tricked-out work desks and strategically placed power outlets . But for Singapore-based Outpost , the draw and the marketing message is about the ability to connect and expand professional networks , and to keep reconnecting at other Outposts as the brand first expands in Asia . “ We find people are traveling for who is here , not what is here ,” says David Abraham , co-founder of Outpost along with fellow nomad Bryan Stewart .
“ The real differentiation for us is focusing on who ’ s coming to us and why , and delivering that communal-type experience ,” Abraham adds . “ It ’ s about who they ’ re going to meet , and how they ’ re going to live … There ’ s just an enthusiasm when you ’ re outside your own country and want to meet , mix and learn from other folks . We try to infuse our brand with that kind of promise .”
So far , the Outpost portfolio only consists of four leased properties in Asia ( Sri Lanka , three in Bali , Indonesia ) since the company was more informally founded in 2016 when the duo saw
18 hotelsmag . com July / August 2022