PERSONALITIES
The Corinthia in Moscow
in . Our hotels in large , domestic markets , such as London and St Petersburg , are in fact trading at very healthy numbers considering where we were just a few months ago . Our larger hotels in Lisbon , Budapest and Prague will have to wait longer , especially in the MICE segment . But we ’ re pinning all our hopes on a 2022 comeback and a return to healthy numbers by 2023 .
H : How are you specifically going to market differently to drive business again ? Special promotions , new product offerings ( family suites , work from hotel deals , outdoor activities , etc .)? SN : I very much suspect much of the immediate focus on issues such as “ work from home ” will gradually recede into the background , and normality in the sense of how we knew this will return . There will , of course , be more online meetings , more flexible working hours and the like , but these trends were already ongoing , simply accelerated by the
Suite at the Corinthia in Moscow
pandemic . On the other hand , demand for hotel accommodation , whether on vacation or business or other , will grow and grow and grow . The one thing the pandemic has shown us for sure is that humans crave contact and interaction . This is good for our industry .
68 hotelsmag . com July / August 2021