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is about experience and emotion , and the hotel experience is about feeling .”
Now , in addition to the sophisticated custom scent branding , Integra Fragrances also sanitizes , monitors and adjusts air quality to guarantee the best comfort and quality in line with local regulations .
THE GIFT OF
HEALTHY AIR
FROM SCENT IDENTITY DESIGNER TO PROTECTOR OF AIR QUALITY , INTEGRA FRAGRANCES HELPS HOTELS GIVE GUESTS THE GREATEST LUXURY — A HEALTHY ENVIRONMENT
THE WORLD CHANGED
As the COVID-19 pandemic swept the globe , the travel slowdown impacted Integra Fragrances , but also opened a new door . Combining its expertise in scent branding with a sophisticated sanitization solution effective against the virus , the company found a way to help hoteliers provide their guests with the greatest luxury — healthy air to breathe and a unique and distinctive experience via a signature fragrance .
Accomplishing this was an undertaking , but Integra Fragrances leveraged its existing scent nebulizing and distribution system to disperse a surface-friendly sanitizing solution , which acts on air , surfaces , HVAC ducts and filters , and is on the EPA ’ s List N , rated effective against coronavirus .
“ It was a huge technical job to integrate the diffusion of a brand ’ s scent identity with a non-toxic sanitizing solution , so people can be in the room when the product is diffusing with no effect , while remaining delicate on materials and textiles ,” notes Russo .
Scent ’ s power is undeniable , instantly carrying us to faraway places and breathing new life into fond memories . This transformative sense directly connects to the parts of the brain responsible for memory and emotion .
Italian scent identity designer Integra Fragrances has tapped into this powerful pathway , helping brands reach their guests on this deep emotional level through expertly designed custom fragrances dispersed through HVAC systems and plug-in devices .
“ The way a guest feels when he enters a hotel is so important ,” says Valentina Russo , sales manager and new business development , Integra Fragrances , who also has a decade of experience with Dorchester Collection . “ Scent maximizes the sense of engagement , of loyalty , of recalling the memories of each stay in a hotel , fixing them to a certain moment and its emotions . Scent
A HEALTHIER FUTURE
Looking forward , Integra Fragrances recognizes the crucial need for healthy environments . “ Air needs to be healthy ,” says Russo . “ You don ’ t see air , but you feel when it ’ s not optimal — it might feel heavy or have a bad smell .”
Integra Fragrances added an active air-quality sensor system to its technology , which automatically monitors and adjusts the amount of product dispensed , accounting for temperature , carbon dioxide levels , humidity , VOCs , particulate matter , formaldehyde and radon . The goal is to provide optimal air quality through scent and sanitization , ensuring it hits that high standard through monitoring and constant air-quality reporting .
The pandemic may be slowing , but renewed focus on health and wellness isn ’ t fading . With the now-heightened awareness of the air we breathe , guests will continue to seek hotels that show concern for their wellbeing — all while creating unique memories and unforgettable experiences .
July / August 2021 hotelsmag . com 59