DESIGN
Trying to attract locals is a big part of the program at Nobu Hotel London
Portman Square , making a welcoming lounge a perfect fit . is understandably atypical at 20 % to 25 % on weekends and 6 % to 15 % mid-week , ADR is around £ 350.00 ( US $ 483 ) because , he says , guests want suites to really enjoy themselves as restrictions ease .
This trend supports owner L + R Hotels ’ decision to reduce the Radisson Blu ’ s room count of 270 to 249 in anticipation of Nobu ’ s greater demand for suites , particularly as families can easily identify connecting rooms ’ availability online . The pet-friendly property features seven room types , all with balconies , including the 1230 sq . ft . Penthouse with its 360-degree terrace , press junket capabilities and , curated by the three founders , an exclusive playlist ranging from Curtis Mayfield ’ s Superfly to Massive Attack ’ s Blue Lines for the turntable and record collection .
Following the 2017 opening of London ’ s edgier Nobu Shoreditch , this new sibling reflects its tony Marylebone location thanks to modern refinements of classic Japanese aesthetics . David Collins Studio ,
A penthouse living space easily accommodates groups or locals looking to splurge .
Creature comforts with a sense of place that is calm , bright and warm are a big focus of rooms and suites designed by Make Architects .
98 hotelsmag . com July / August 2021