F & B
The Rooftop by JG at the Beverly Hills Waldorf Astoria no longer uses printed menus — a cost savings — but replaced centerpieces and other decor with single-use linen placemats .
“ I WAS SHOCKED TO SEE THE NUMBERS
OF HOW MANY PEOPLE WOULD ORDER THESE MEAL PACKETS ON A DAILY BASIS .”
where the light is , and the light is where the customer tells you it is ,” Ryan says . “ It ’ s keeping your eyes and ears open .”
PACKAGING REVENUE At the Mission Point Resort on Mackinaw Island in Michigan , a new , US $ 2 million deck and pavilion had been constructed , but dozens of weddings and events scheduled for this summer have been canceled or postponed .
“ So we ’ re taking lemons and making the largest lemonade stand on the
— HAIM SPIEGEL , DAN HOTELS
island ,” says Liz Ware , vice president of sales and marketing . Now , “ the area resembles a beer garden with large flower pots and string lighting in the evening ,” she says . The lemonade — and cocktails such as Michigan blueberry mojitos — are pre-packed in retro coolers , with snacks available to purchase .
With hundreds of high-tech workers in the Indian city of Bangalore working from home during quarantine , the team at The Den Bangalore delivered thousands of cooked meals , says Haim Spiegel , F & B director for Israel-based Dan Hotels , the hotel ’ s owner . A bigger success : meal preparation kits assembled by the chefs . Packages feeding one , two or four people are delivered to a home , and the recipient watches a two-minute video on preparation .
“ I was shocked to see the numbers of how many people would order these meal packets on a daily basis ,” Spiegel says . Dan Hotels is looking to expand the practice to its properties in Israel .
Sometimes there are surprising cost savings , says Jacob Musyt , director of F & B at the Waldorf Astoria Beverly Hills . The Rooftop by JG , which just reopened , is no longer printing menus , and guests are scanning QR codes on their phones . “ Depending on the quality of paper , a
48 hotelsmag . com July / August 2020