GLOBALLY UNITED
47
F & B
CREATIVE THINKING
“ Safety is the new luxury ,” says the general manager of an English estate hotel , where guests can eat dinner inside walled gardens , on the terrace or pretty much anywhere on the expansive grounds — as long as they are a safe distance from others . One Beverly Hills hotel is spending thousands on single-use linen placemats : “ It ’ s a needed expense ,” the F & B director says . Sometimes , though , observant hoteliers can tap into unexpected revenue . “ The best thing is to go where the light is , and the light is where the customer tells you it is ,” says the MD of a resort in Napa Valley .
DEPARTMENTS
6 EDITOR ’ S DIARY Beyond a promise
12 TRENDING The new event Social brands
18 PERSONALITIES
Jannes Soerensen , The Beaumont , London
40 DESIGN Future of design
52 TECHNOLOGY Touchless tech
54 SALES & MARKETING
Channel marketing
56 SUPPLYLINE
58 PRODUCTS
64 LAGNIAPPE Bashar Wali
19 . – 23 . 2 . 2021
Ambiente is the pioneering international trade fair for the hotel , restaurant and catering sectors . It offers expertise , a huge array of products , the latest design trends and a venue for knowledge exchange . It gives a global overview across all segments and opens a window onto the future . Ambiente is the consumer goods market .
For more information visit ambiente . messefrankfurt . com / horeca
47 F & B
Reinventing revenue