HotelsMag July-August 2018 | Page 21

SPECIAL REPORT

HOTELS

Hail the industry giants ! Scale matters , and the world ’ s biggest hotel companies continue to find traditional and new ways to expand their empires .
By JEFF WEINSTEIN , EDITOR IN CHIEF

New brand development , M & A and extensions into non-traditional business models continue to dominate the headlines among the world ’ s leading hotel companies . While Marriott International sorted through its acquisition of Starwood , the likes of Wyndham Hotel Group and AccorHotels found growth in 2017 through acquisition and brand extension ( Wyndham acquired La Quinta , Accor launched hostel brand Joe & Jo and took stakes in 25hours and Banyan Tree ).

There was little movement among the top 10 listings of the Corporate 300 and Consortia 25 , with Marriott outpacing its nearest competitor , Hilton , by almost 250,000 rooms . On the pages ahead , follow our latest rankings to best understand the size and scope of what continues to be a growing marketplace .
July / August 2018 hotelsmag . com 19