1 . Go ‘ Military ’ BG : It ’ s literally a communication protocol from the top down for every scenario . Everyone knows , ‘ If these things happen , we ’ re going to go to these departments .’ |
2 . type carefully
BG : If you empower employees to post on social , you need to make sure you always have a second set of eyes on everything because there are scenarios where people are disgruntled and they posted , and it ’ s a mess .
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3 . privacy rules BG : Sometimes we see someone asking for private information in a public channel , like ‘ What room are you in ?’ Things like that should never , ever be answered in a place where anybody can see it . Always move conversations to a private medium . |
4 . create content
BG : There ’ s always somebody in each department who ’ s seeing different angles of the hotel , who ’ s able to tell that story in a unique way . Having people onboard saying , ‘ Ok , I ’ ll take photos and send them to you when I find something interesting or relevant ,’ helps keep things moving .
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5 . Be selective BG : Never post more than once a day per channel . I ’ d say three to five main messages on each channel is plenty a week . |