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Susan Terry says hotels have an F & B staffing crisis , and she has a way to mitigate it .
Go beyond posting a job description and determine how to attract the right employees in the first place , says Terry , who joined Marcus Hotels & Resorts in Milwaukee , Wisconsin , early this year as vice president of culinary and food & beverage operations
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after 25 years at Hyatt Hotels Corp .
Where to start ? Look at your social media streams — not as a customer , but as a potential employee . Facebook , Twitter , Instagram and LinkedIn all offer insights into work culture . “ What ’ s critical is that you tell a story they can connect with ,” she says . Connecting might mean emphasizing not the company ’ s benefits
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policy but its recycling policy .
The story is told visually as well . Being active on Instagram is critical , and not just to post photos of whimsically plated entrees . Prospective hires “ want to see the real back of the house ,” she says . “ They want to see it raw and unfiltered so they have a sense of who these people are .”
Terry says she has
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come to realize that on LinkedIn , she isn ’ t just touting her accomplishments . She is selling herself as a potential boss . “ What ’ s evolved is the way I write it — it ’ s not corporate-speak . It ’ s Susan-speak .”
Another aspect of corporate-speak to eradicate : meaningless job titles . “ We post these crazy titles that are only relevant in our industry . What ’ s a
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susan terry
Cook 1 ? Explain what the heck the job is and give them a few bullet points .”
Bottom line : “ If you want creative people , recruit creatively .”
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