% of travelers carry a mobile device
% of business travelers
% of hotel guests want to view images from their computer on the in-room TV
% of hotel guests download movies on their laptops
THE INTERVIEW : FRANCIS FORD COPPOLA
repeat this PR about this and that . I need to weed out all of that . I try to get right to the nut of it and tell people how these hotels came about and why I am in this business . I consider myself the first customer . If people have ideas and want to change it , I am all ears . People in my field love collaborators , but if things are changed because it is convenient or they think no one will know the difference , that is something I find and discourage . H : Do you aspire to add more hotels ? FCC : I don ’ t think so . I never meant to do it to this extent . It is a lot of work , and I have so many things I want to do in this third act of my life . What does make it trying is that these hotels are in different countries , which have the screwiest laws — when they have law . That is a little tedious . The U . S . is quite an incredible place , and the more you travel the more you realize it . It may have its flaws , but it is the best of anywhere I have been , and sometimes dealing with the foibles of local governments is a bit tricky . H : Any advice for hoteliers ? FCC : I learned something very interesting from [ Apple founder ] Steve Jobs . Years ago when he was a friend and just a guy , and I wanted to buy one of his new Next computers , I asked for a discount . He said , “ No , I don ’ t give discounts , because we work hard to have it cost what it costs , and that is what it costs .” I feel the same way about a fine wine or hotel . There is no such thing as a discount . If we could have made it be less expensive we would have . … If you are charging too much , lower the price . Once you arrive at what it costs , don ’ t change it .
PLUG YOUR
GUESTS IN
% of travelers carry a mobile device
% of business travelers
download music on their computers
% of hotel guests want to view images from their computer on the in-room TV
% of hotel guests download movies on their laptops
WE KNOW THAT EXCEEDING GUEST EXPECTATIONS IS ONE OF YOUR HIGHEST PRIORITIES
With over 50 % of guests wanting to enjoy personal content in the comfort of their guest room , providing easy-to-use connectivity is more important than ever before .
MediaHub ™ and TruLink ® MEDIA GATEWAY Make creating an at-home experience on the road easier than ever with more options and better features than other connectivity panels on the market .
Riccardo Puntillo
“ I hate when I go to a luxury hotel and it wants to charge me for Internet . When you come to Palazzo Margherita no one is fussing around the minibar . You paid the price , and you get everything .”
– Francis Ford Coppola
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www . hotelsmag . com July / August 2012 HOTELS 53