HotelsMag January/February 2026 | Page 80

INTERNORGA READIES FOR 2026 EDITION IN MARCH
SCHAERER LAUNCHES NEW WEBSITE TO ENHANCE DIGITAL CUSTOMER EXPERIENCE
HOST ARABIA CONCLUDES ITS FIRST EDITION IN RIYADH

SUPPLIER NEWS

INTERNORGA READIES FOR 2026 EDITION IN MARCH

INTERNORGA, the global platform for hospitality and foodservice, will take place from March 13 to 17, 2026, on the grounds of Hamburg Exhibition Hall and Congress Ltd. National and international exhibitors will present their products, trends and innovations for the entire foodservice and hospitality market to trade visitors. The trade show is accompanied by international conferences, an extensive program and innovative industry competitions. From sustainable business models and personalized guest experiences to digital solutions, INTERNORGA will showcase how the hotel industry is preparing for the challenges and opportunities of the future. INTERNORGA 2026 will give away three awards honoring innovative solutions, entrepreneurial courage and promising up-and-coming talents in the industry: The INTERNORGA Future

SCHAERER LAUNCHES NEW WEBSITE TO ENHANCE DIGITAL CUSTOMER EXPERIENCE

Schaerer AG has announced the launch of its newly redesigned website, providing an enhanced digital platform for customers and partners across the professional coffee sector. From the full-machine portfolio and service offerings to the popular blog, the new website offers a streamlined, user-friendly experience that showcases all aspects of the Schaerer brand, placing its core values of coffee expertise, flexibility and Swiss quality at the heart of its storytelling. Visitors can now easily explore Schaerer’ s product range, read customer stories, discover tailored service options, access market trends and recipe ideas, as well as insights into the work at Schaerer— all in one place. In addition, a chatbot has been added to answer customer questions and help them find the right content.“ With the new website, we have further developed our design language and taken an important step towards making the Schaerer world even more vibrant and tangible. I am particularly pleased that we can now present our coffee expertise and our brand in a modern, clear and inviting design,” said Mario Fracasso, global marketing manager at Schaerer.
Award, the NEXT CHEF AWARD and the Deutscher Gastro- Gründerpeis. The focus is on market-ready solutions that serve as role models in areas such as digitalization, sustainability, resource conservation or social engagement.

HOST ARABIA CONCLUDES ITS FIRST EDITION IN RIYADH

The inaugural edition of Host Arabia has officially concluded at Riyadh Front Exhibition & Conference Center, representing a major milestone for Fiera Milano with the launch of Host Milano’ s first international project and an important step towards Saudi Arabia’ s journey to becoming a global hub for hospitality, tourism and innovation. Co-organized by Fiera Milano with Semark Group and held alongside HORECA Riyadh and Salon du Chocolat et de la Pâtisserie Riyadh, Host Arabia’ s debut brought together renowned hospitality brands, decision-makers and global professionals under one roof. Over three days, the exhibition welcomed thousands of trade visitors, connecting them with the Kingdom’ s fast-growing hospitality and foodservice markets, while offering an environment for business exchange, product discovery and strategic collaboration.“ We are proud that Fiera Milano’ s expertise, through Host Arabia, has contributed to connecting international excellence with local ambition, creating a platform that will grow with the Kingdom’ s remarkable vision for the future. Host Arabia’ s success confirms Saudi Arabia’ s emergence as a key player in the global hospitality landscape,” said Carlo Bonomi, President of Fiera Milano.
80 hotelsmag. com Jan / Feb 2026