JAN / FEB 2026
Vol. 60, No. 1
SPECIAL REPORT
FORWARD THINKING
The hotel industry isn’ t supposed to be pugilistic, but 2025 presented challenges as formidable as a peak Mike Tyson uppercut. Now, it’ s a new year. Will 2026 be as combative?
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TREND REPORT
SOFTENING UP
Soft brands, affiliations— they are not new phenomena, but their popularity has grown in an age where, for independent hotels, being seen is as important as what is seen.
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YEARS OF EXCELLENCE
VITRON- exclusive novelty 2026 VITRON- exclusive novelty 2026 AMBIENTE Frankfurt a. M., 06.02.-10.02.2026 AMBIENTE Frankfurt hall 11.0 a booth. M., 06.02 C28.-10.02.2026
hall 11.0 booth C28 WWW. ZIEHER. COM
WWW. ZIEHER. COM
Jan / Feb 2026 hotelsmag. com 3