NEW TRADE FAIR HOST ARABIA TO DEBUT IN RIYADH IN 2025
NEW TRADE FAIR HOST ARABIA TO DEBUT IN RIYADH IN 2025
Fiera Milano , the renowned Italian trade fair , has announced the launch of Host Arabia , a new fair in partnership with Semark , a Saudi Arabia-based F & B event organization company and part of the Al Rajhi Group . The event was unveiled during Horeca 2024 , one of Saudi Arabia ’ s largest international food , beverage and hospitality exhibitions , in the presence of Italy ’ s ambassador to the Kingdom , Carlo Baldocci . Set to debut in Riyadh in 2026 , Host Arabia will introduce to Saudi Arabia the format of HostMilano – the global exhibition for professional hospitality , out-of-home and retail sectors , known for its integrated approach to hospitality sectors , including professional catering , coffee , ice cream , bakery , furniture and tableware . The fair aims to capitalize on Saudi Arabia ’ s rapidly expanding hospitality market amidst its ambitious ‘ Vision 2030 ’ framework , which aims for over 300,000 new hotel rooms and 150 million tourists by 2030 .
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