Hotel Manaus in Manaus , the capital city of the Amazonas , was just signed a couple of weeks ago as the first Tribute Portfolio Hotel in Brazil .
In July , Marriott welcomed Marriott Cancun , An All-Inclusive Resort , in the highly competitive Mexican city . Other all-inclusive hotels that opened in 2024 include Almare , a Luxury Collection Allinclusive Resort Isla Mujeres ( Mexico ), W Punta Cana , All-Inclusive ( Dominican Republic ), and the rebranding of several Elegant Hotels properties ( Treasure Beach , The House and Waves ) into the Autograph Collection brand in Barbados , which will bring Marriott ’ s global all-inclusive roster
to 49 open and pipeline properties across 12 markets and 10 brands .
Over the past years , Marriott has been establishing and expanding its presence in the luxury and upscale segments throughout the CaLa region , said Michael Leon , senior director of development for CaLa at Marriott . “ We are also identifying regionally relevant products in South America while reaching new customers in high-growth markets across the Southern Hemisphere ,” he said . other luxury openings include The Brown , Guatape , Autograph Collection ( Colombia – Q3 , 2024 ), W Sao Paulo ( Q3 , 2024 ) and Yacht Golf Club Paraguayo , a
Marriott expanded its all-inclusive portfolio with Marriott Cancun , An All- Inclusive Resort in Q3 2024 .
Costa Rica Marriott Hacienda Belén was transformed from a colonial hacienda to one of Marriott ’ s flagship properties on Costa Rica .
Michael Leon , senior director of development for CaLa , Marriott International
Tribute Portfolio ( Q4 , 2024 ).
In South America , the priority is to keep extending the footprint in high-growth markets , such as Argentina , where Marriott has five properties totaling 600 rooms in the development pipeline ; Brazil , with six projects and more than 1,600 rooms ; and Colombia , with four properties and more than 840 rooms . In the midscale segment , Marriott expects to keep growing the City Express by Marriott brand across the region with 10 properties and more than 1,260 rooms in the pipeline .
When asked about challenges associated with these projects , Leon commented that managing clear expectations regarding the required work and operational needs , as well as understanding the associated costs in building a brand , is crucial . “ Marriott in the CaLa region continues to evolve while staying true to our roots by driving unprecedented value for owners with our powerful portfolio of brands , leading loyalty program , dynamic sales and marketing platform and significant economies of scale that drive efficiencies ,” he said .
Despite the challenges , Marriott remains undeterred , leveraging its global platforms and economies of scale to drive profitability for owners and investors . For instance , in 2023 , the company introduced its Marriott Bonvoy partnership with Rappi , the Latin America technology company that serves more than 20 million users across Argentina , Brazil , Chile , Colombia , Costa Rica , Ecuador , Mexico , Peru and Uruguay .
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