“ For these influencers to be generating this gorgeous content that introduces our hotels in a fresh new way , there ’ s no more powerful advertiser than guest experience and word-of-mouth .”

One of the biggest announcements to come out of the Accelerate 2024 conference was Zion Wildflower Resort , BWH Hotels ’ entry into the multibillion-dollar glamping industry . Set to reopen in Zion National Park after the Utah winter in March 2025 , it marks the latest and most visible foray into experiential accommodations .

Immediately following

the announcement , several members expressed interest in adapting their own properties for glamping-style outdoor hotels .

BWH also made its first venture into Vietnam by adding multiple new properties , including three new WorldHotels Residences , like the Noble Crystal Tay Ho with 955 condos in the heart of Hanoi . When completed in December 2026 , it will be the first of more WorldHotelsbranded residences in Vietnam to come .

DIGITIZING THE FRONT DESK To adapt to a new generation

of tech-savvy traveler , BWH Hotels announced a partnership with Canary Technologies to create an AI-driven guest management system that will streamline front-desk duties while offering alternative revenue streams .

Still in beta testing , once operational the system will utilize guests ’ existing messaging technology to customize their stay before and request upgrades , early check-ins or late checkouts , pet-friendly accommodations and more .

The app will help to improve improving frontdesk efficiency and ease staff operations , but will still remain

supplementary — or even an extension of — the hotel ’ s inperson hospitality .

“ Some of what we ’ re enabling the hotels to do is adjust tone of voice and make sure it ’ s brand appropriate ,” said Bill Ryan , SVP and CTO , BWH Hotels . “ There is an aspect that we can continue to finetune to make sure that it is as closely as possible trying to mirror human aspects . At the same time , we all know AI is not human ; it ’ s technology , so we ’ ve got [ to find ] that right balance . AI enables us to become more efficient in our operations and enables the actual people working at the hotels to do what they do best .”