|
HOW BWH HOTELS IS HITTING THE GAS TO THE CHECKERED FLAG .
By DEREK HERSCOVICI
|
CHARLOTTE , N . C . — “ You ’ ve got to be closer to the edge than ever to win . That means sometimes you go over the edge , and I don ’ t mean driving , either ,” Dale Earnhardt once remarked . They didn ’ t call Earnhardt “ the Intimidator ” for nothing . One of racing ’ s most decorated drivers , he personified speed , innovation and a singular view of the path to success . |
Describing BWH Hotels in the same way is apt . The once-quaint chain of roadside motels known as Best Western has grown awesome in its global reach — 4,300 hotels in 100 countries and counting — encompassing everything from economy and extended-stay to international luxury .
With $ 8.5 billion in international hotel revenue and nearly 300 new properties signed in 2024 , BWH Hotels
|
has zoomed through the pack to become the 10th-largest hotel company in the world by number of rooms , according to HOTELS Magazine ’ s 2024 survey .
The racing analogy was in full speed at BWH Hotels ’ Accelerate 2024 national conference in October at the Charlotte Convention Center . The multi-day event was itself a display of speed and innovation : The acceleration theme was
|
14 hotelsmag . com Jan / Feb 2025 |