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how guests search for and book their travel over the next several years . This technology will bring a new level of personalization and ease to the guest experience . Bailly , Accor : We are living in a more complex and volatile global environment , marked by significant geopolitical tensions . Unfortunately , it appears that 2025 may bring even greater volatility , with additional pressures exacerbating the situation . Since the end of the global health crisis and the lifting of travel restrictions ,
Maud Bailly
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the world has reopened , with travel becoming more than ever a symbol of freedom and joy . This has led to a surge in visitors from regions such as the Americas , the Middle East , India and Brazil . However , looking ahead to 2025 , a key question remains : the full return of Asian travelers , particularly Chinese guests , to international travel . Their numbers have yet to rebound to pre-COVID levels , leaving a gap in the global tourism market . Sorensen , CHMWarnick : The back half of 2024 was the first real operating restabilization that the industry has seen since pre-pandemic and that should carry into 2025 . Operating costs are higher than the industry has ever seen , but they are now generally predictable . That is very different than what the industry was facing a year ago . This year should offer more opportunity to be proactive and strategic for |
Chad Sorensen
most , which should drive better guest satisfaction , financial performance and overall better outcomes . Hartley , GHA : There may be a softening of prices as supply catches up with demand growth , and airline seat capacity on international routes continues to expand . Premium travel will remain a focus for airlines and hotels . China will start traveling again , while in the Middle East , some of Saudi ’ s first big hotel projects will come to fruition and travel into the Kingdom will start in earnest . And as we
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all hope for an end to regional conflicts , could this be the catalyst for an even better year in 2025 than in 2024 ? Trick , Sonesta : The past several years has taught us how resilient this industry is . We ’ re optimistic and know the industry will be ready as we begin to meet the needs of the next generation of travel . From AI to immigration , sustainability to wellness , the travel landscape and guest expectations will continue to evolve and the industry will adapt to meet their needs .
Chris Trick
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12 hotelsmag . com Jan / Feb 2025 |