WMF PROFESSIONAL COFFEE MACHINES AND VLY PARTNER UP TO SHAPE THE FUTURE OF VEGAN SPECIALTY COFFEE
INTERGASTRA HOTEL AND GASTRONOMY TRADE FAIR IS READY FOR ITS 2024 EDITION
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WMF PROFESSIONAL COFFEE MACHINES AND VLY PARTNER UP TO SHAPE THE FUTURE OF VEGAN SPECIALTY COFFEE
Coffee specialties with plant-based alternatives to milk have become an important sales driver as the percentage of the population that is consciously choosing a diet without or with only a few animal products is steadily increasing . The cooperation between WMF Professional Coffee Machines and vly underscores this sustainable development . With their combined expertise in the areas of machine technology , coffee excellence , plantbased beverage trends , and forward-thinking food development , they aim to actively promote a vegan / vegetarian future in the coffee industry .
“ As a provider of comprehensive solutions , we are committed not only to equipping customers of WMF Professional Coffee Machines with the necessary machine features , but , just as importantly , to share our knowledge and expertise relating to important beverage trends and their high-quality , profit-enhancing implementation by caterers and restaurant proprietors . A partnership with vly , a Berlin-based food start-up in the field of plantbased alternatives , allows us to advise and support customers even more comprehensively than before ,” said Axel Fähnle , Head of Global Brand Marketing , Content and Market Activation , GBU Professional Coffee Machines at WMF GmbH .
INTERGASTRA HOTEL AND GASTRONOMY TRADE FAIR IS READY FOR ITS 2024 EDITION
Hotel and gastronomy business will gather once again at INTERGASTRA , held at the Stuttgart Trade Fair Centre from February 3 to 7 , 2024 . As an important trade fair in Europe for hotels , gastronomy and the eating out market , INTERGASTRA provides trade visitors with information about the latest products and trends and enables them to hold discussions and extend their own network .
“ Together with hotels and restaurants , we as trade fair organizers are looking back on difficult times and are already faced with new massive challenges such as the energy crisis or current supply shortages ,” said Andreas
Wiesinger , executive vice president of Messe Stuttgart . He emphasized : “ These challenges must be met with creative ideas and a good network .” Interested exhibitors can now register for the trade fair . All the relevant information is available at : www . intergastra . com / registration
92 hotelsmag . com Jan / Feb 2023