SALES & MARKETING
Meeting studios are in demand at Lightstone ’ s Moxy hotels in New York City .
promotes the “ urban resort ” nature of the property and its location .
“ New Orleans is all about festivals and celebrations , so we ’ re trying to tell companies and businesses that if they want to do customer appreciation events , this is a good place for it ,” Caro said .
Hotels are also counting on bleisure travel demand to remain strong , especially as companies continue to allow remote
work . Tapping into sustained bleisure demand requires rethinking the traditional lodging product , as Hyatt has done with Work From Hyatt , a program that provides working guests staying at least five days an amenities package tailored to their remote work needs , including dedicated workspace and high-speed internet service .
Business travelers , said Hochberg , “ aren ’ t just solving for the prototypical business trip … They ’ re looking to supplement their work trip with a stay that allows them to truly experience the area .” Hochberg said that includes the hotel itself , which provides cultural experiences and a chance to engage . Lightstone ’ s Moxy properties accomplish that through cultural programming and with meeting “ studios ” in the lobby designed to have a second life as a social gathering spot in the evening .
Group activities at the Bellyard Hotel in Atlanta , Georgia , include disco parties and calligraphy classes .
84 hotelsmag . com Jan / Feb 2023