DESIGN
Selina Union Market in Washington , D . C . is the brand ’ s signature U . S . property . The hotel ’ s décor is modern industrial , using the space ’ s history as a former seed factory to inspire design .
“ What ’ s special about Selina is that we feel very comfortable opening in a small town in Ecuador , and the same week , in Melbourne or New York ,” said Rafael Museri , co-founder and CEO of Selina . “ The most interesting communities are in secondary locations and off the grid .”
Before entering a country , the brand ’ s local “ experience board ” builds a roadmap ensuring plans include not just obvious destinations , but 10 to 15 lesser-known places , too . Rather than new construction , the team identifies underperforming hotels with good bones yet unsuitable designs and programming , and over three to four months , transforms them into something relevant . “ The
Wellness space at Selina Boquete in Panama .
Example of upcycling for guest rooms at Selina Boquete in the western mountains in Panama .
Restaurant and bar space at Selina Metula in Israel .
Lobby space at Selina Evora , located near Porta de Alconchel ’ s medieval walls in Portugal .