Outdoor pop-up parties at The Hoxton Paris .
THE QT WAY QT Hotels and Resorts also believes in bringing extra special and unusual offerings to the F & B operations of its lobbies , including its QTea . “ The QTea is a high tea like no other , served in the designer surroundings of QT Sydney ’ s lobby and adjoining lounge space , aptly named Studio Q ,” said Callum Kennedy , group general manager of QT Hotels & Resorts . “ We identified that there was a space in the market to reinvent high tea as an experience that pushes boundaries in terms of flavor , service and presentation .”
Every Saturday and Sunday , the hotel holds three sittings , where guests enjoy sweets and savories , along with champagne from their champagne trolley , paired cocktails and exclusive blueberry macaron tea while a house DJ spins music , creating a vibrant atmosphere , he said .
“ QTea is an exclusive collaboration led by Adriano Zumbo with Perrier-Jouët champagne ,” Kennedy said . “ As F & B collaborations rise in popularity , we wanted to partner with the most creative likeminded minds in the business to help us deliver the best premium experiences to our guests .”
The QTea experience changes seasonally to add things like a Yule log for Christmas , and the brand also launched an additional plant-based and gluten-free menu , which is available alongside the regular offerings . “ Guest feedback has been incredibly supportive ,” Kennedy said . “ That way , we can welcome ever more guests to immerse themselves in the utter indulgence that is QTea .”
As a result , QTea is one of Sydney ’ s most popular high teas , and it ’ s regularly featured across media and influencer posts . “ It has definitely exceeded our expectations ,” Kennedy said .
Buleje said that hoteliers , in planning lobby F & B operations , need to look at what space is available first . “ They need to look at their space , and it ’ s uber important to look at who their customers are ,” he said . “ As hoteliers , you need to treat the lobby and each area as unique – what makes it unique but also what ties it into your property . You have to dig deep , and you have to stop doing things like putting a hot vodka brand on the bar because everyone drinks it .”
The Grand Geneva Resort in Lake Geneva , Wisc ., serves s ’ mores boards both inside the lobby and outdoors in the igloos and at the fire pits .
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